Developing an Immersive & Interactive Mobile Game About Chinese Mythology
Developing an Immersive & Interactive Mobile Game About Chinese Mythology
Developing an Immersive & Interactive Mobile Game About Chinese Mythology
Exploring Ancient Legends and Tales to Cultivate Awareness and Appreciation
Exploring Ancient Legends and Tales to Cultivate Awareness and Appreciation
Exploring Ancient Legends and Tales to Cultivate Awareness and Appreciation
Team:
1 UX/UI Designer
Timeline:
4 Weeks
Tools:
Miro
Figma
Roles:
User Experience
Researcher
UX/UI Designer
Wireframing Specialist
Prototyper
Usability Tester
Main Objective:
Our game, rooted in Ancient Chinese Culture and centered on 'Journey to the West,' merges storytelling and gameplay. Players explore characters, realms, and quests, finding entertainment and education in this legendary tale. Immerse yourself in its rich culture, characters, and values.
Main Objective:
Our game, rooted in Ancient Chinese Culture and centered on 'Journey to the West,' merges storytelling and gameplay. Players explore characters, realms, and quests, finding entertainment and education in this legendary tale. Immerse yourself in its rich culture, characters, and values.
Goals:
Our game, rooted in Ancient Chinese Culture and centered on 'Journey to the West,' merges storytelling and gameplay. Players explore characters, realms, and quests, finding entertainment and education in this legendary tale. Immerse yourself in its rich culture, characters, and values.
Goals:
Our game, rooted in Ancient Chinese Culture and centered on 'Journey to the West,' merges storytelling and gameplay. Players explore characters, realms, and quests, finding entertainment and education in this legendary tale. Immerse yourself in its rich culture, characters, and values.
Solutions:
Seamlessly integrating elements from "Journey to the West," we aim to provide an authentic Ancient Chinese experience. This will be achieved through visually striking aesthetics, immersing players in a rich cultural landscape. Interactive quests will engage problem-solving skills while offering insights into Ancient Chinese culture, enhancing the exploration experience.
Solutions:
Seamlessly integrating elements from "Journey to the West," we aim to provide an authentic Ancient Chinese experience. This will be achieved through visually striking aesthetics, immersing players in a rich cultural landscape. Interactive quests will engage problem-solving skills while offering insights into Ancient Chinese culture, enhancing the exploration experience.
Team:
3 UX/UI Designers
Timeline:
3 Months
Tools:
Figma
Roles:
User Experience Research
UX/UI Design
Wireframing
Prototyping
Usability Tester
Embarking on Quests: Crafting an Immersive Journey Through Chinese Mythology
Embarking on Quests: Crafting an Immersive Journey Through Chinese Mythology
My journey began with a deep passion for gaming, which fueled my desire to create a mobile game that could captivate a wide audience. Observing the growing popularity of mobile gaming among young adults seeking portable entertainment in their busy lives, I realized the need for accessible and engaging experiences. This inspired me to develop an immersive game centered around Chinese mythology, offering features such as intricate quests, challenging daily missions, competitive arenas, and dynamic building systems. My goal was to blend rich storytelling with interactive gameplay, providing players with a unique and captivating journey through ancient legends and mythical worlds.
My journey began with a deep passion for gaming, which fueled my desire to create a mobile game that could captivate a wide audience. Observing the growing popularity of mobile gaming among young adults seeking portable entertainment in their busy lives, I realized the need for accessible and engaging experiences. This inspired me to develop an immersive game centered around Chinese mythology, offering features such as intricate quests, challenging daily missions, competitive arenas, and dynamic building systems. My goal was to blend rich storytelling with interactive gameplay, providing players with a unique and captivating journey through ancient legends and mythical worlds.
Who Are The Target Users Of "Wukong: Through The Whispers"?
Who Are The Target Users Of "Wukong: Through The Whispers"?
"Wukong: Through The Whispers" is designed for a diverse audience, primarily targeting young adults and teenagers who have a keen interest in mythology, adventure, and immersive storytelling. The game appeals to both casual gamers looking for engaging and accessible entertainment and more dedicated players seeking in-depth gameplay experiences.
"Wukong: Through The Whispers" is designed for a diverse audience, primarily targeting young adults and teenagers who have a keen interest in mythology, adventure, and immersive storytelling. The game appeals to both casual gamers looking for engaging and accessible entertainment and more dedicated players seeking in-depth gameplay experiences.
Setting Our Sights:
Setting Our Sights:
Our interim goals focus on streamlining navigation to ensure easy access to key features while maintaining visual consistency across all interface elements. We aim to enhance user engagement through interactive feedback mechanisms, ensure accessibility for all players, and continuously refine the design based on iterative testing and user feedback.
Our interim goals focus on streamlining navigation to ensure easy access to key features while maintaining visual consistency across all interface elements. We aim to enhance user engagement through interactive feedback mechanisms, ensure accessibility for all players, and continuously refine the design based on iterative testing and user feedback.
User Interviews
User Participant #1
User Participant #1
"[My ideal experience is] A game that allows progression or completion in its game type without money as a necessity for advancement…
"[My ideal experience is] A game that allows progression or completion in its game type without money as a necessity for advancement…
User Participant #2
User Participant #2
"…new player who spends money to improve quickly reach those higher and it made me feel demotivated"
"…new player who spends money to improve quickly reach those higher and it made me feel demotivated"
User Participant #3
User Participant #3
"The enjoyable gameplay motivated me to keep playing, but I stopped a few times due to the ads interrupting the experience."
"The enjoyable gameplay motivated me to keep playing, but I stopped a few times due to the ads interrupting the experience."
Synthesize Findings
Synthesize Findings
Synthesize Findings
Of 60 mobile games played, 50% were adventure-fantasy anime-style.
Top games included Pokemon Go and Genshin Impact.
Around 60% cited cost as a concern.
94.1% play in free time, with 68.8% playing for less than an hour, indicating limited time for gaming.
Of 60 mobile games played, 50% were adventure-fantasy anime-style.
Top games included Pokemon Go and Genshin Impact.
Around 60% cited cost as a concern.
94.1% play in free time, with 68.8% playing for less than an hour, indicating limited time for gaming.
Evolutionary Game Design: Forging Immersive Journeys and Dynamic Experiences
Evolutionary Game Design: Forging Immersive Journeys and Dynamic Experiences
Evolutionary Game Design: Forging Immersive Journeys and Dynamic Experiences
The iterative wireframes for this mobile game reflect our dedication to seamless design and user experience. Each element is carefully crafted and refined, aligning with our vision to create an immersive and captivating world for players. Each pixel embodies the commitment to crafting an immersive world where every interaction tells a compelling story.
The iterative wireframes for this mobile game reflect our dedication to seamless design and user experience. Each element is carefully crafted and refined, aligning with our vision to create an immersive and captivating world for players. Each pixel embodies the commitment to crafting an immersive world where every interaction tells a compelling story.
Iteration 1:
Iteration 1:
In the first iteration of my high-fidelity design, I focused on creating a cohesive and visually unified interface. I designed unicolor buttons and streamlined the overall aesthetic to ensure consistency and ease of use. My goal was to incorporate cultural and thematic elements to the game, providing a polished and engaging user experience that reflects the rich heritage of Chinese mythology.
Iteration 2:
Iteration 2:
In the second iteration, based on usability testing feedback, I adjusted some UI button colors to better guide users and enhance navigation. Additionally, I introduced more contrast throughout the interface to improve visibility and create a more dynamic visual experience.
From Design to Data: Unveiling Insights and Paving the Path Ahead
From Design to Data: Unveiling Insights and Paving the Path Ahead
From Design to Data: Unveiling Insights and Paving the Path Ahead
For a user-centric and efficient solution, thorough evaluation and congruity with user needs are crucial. Evaluation facilitates pinpointing and rectifying probable problems, while securing congruity with user needs confirms the fulfillment of their anticipations. Moreover, honing usability and identity branding significantly contributes to elevating the user experience and propelling market triumph.
A/B Testing
A/B Testing
Combat Buttons Layout
I provided users with two navigation menu options: a bottom menu and a sideways menu. They chose their preferred option and shared detailed feedback, allowing me to make an informed design decision that met their needs.
Combat Buttons Layout
I collected user feedback on combat button layout, asking if it felt cluttered. Original layout had party bottom left, navigation above, with middle screen clear. If cluttered, asked if they preferred party center-bottom and navigation bottom-left.
Menu Overlay
I provided users with two navigation menu options: a bottom menu and a sideways menu. They chose their preferred option and shared detailed feedback, allowing me to make an informed design decision that met their needs.
Combat Buttons Layout
I collected user feedback on combat button layout, asking if it felt cluttered. Original layout had party bottom left, navigation above, with middle screen clear. If cluttered, asked if they preferred party center-bottom and navigation bottom-left.
I provided users with two navigation menu options: a bottom menu and a sideways menu. They chose their preferred option and shared detailed feedback, allowing me to make an informed design decision that met their needs.
Combat Buttons Layout
I collected user feedback on combat button layout, asking if it felt cluttered. Original layout had party bottom left, navigation above, with middle screen clear. If cluttered, asked if they preferred party center-bottom and navigation bottom-left.
Usability Testing
Usability Testing
User Participant #1
User Participant #1
"… the interface is user-friendly and visually appealing. It's easy to understand how to navigate through the menus and access different features"
"… the interface is user-friendly and visually appealing. It's easy to understand how to navigate through the menus and access different features"
User Participant #2
User Participant #2
"… However, to increase motivation, you could introduce a leaderboard feature that allows players to compete with others and showcase their progress."
"… However, to increase motivation, you could introduce a leaderboard feature that allows players to compete with others and showcase their progress."
User Participant #4
User Participant #4
"… Add a urgency sign on quests just to give the user direction. Like a red dot next to it or exclamation point would do as well."
"… Add a urgency sign on quests just to give the user direction. Like a red dot next to it or exclamation point would do as well."
Potential Metrics
Potential Metrics
Daily Active
Users (DAU):
Daily Active
Users (DAU):
10,000 unique users who engage with the game on a daily basis, reflecting the app's popularity and retention.
10,000 unique users who engage with the game on a daily basis, reflecting the app's popularity and retention.
Retention Rate:
Retention Rate:
40% of users who continue to play the game over a specific period indicate the app's ability to retain and engage players.
40% of users who continue to play the game over a specific period indicate the app's ability to retain and engage players.
Average Revenue
Per Daily Active
User (ARPDAU):
Average Revenue
Per Daily Active
User (ARPDAU):
The average of $0.50 in revenue generated from each user on a daily basis.
The average of $0.50 in revenue generated from each user on a daily basis.
Potential Next Steps
Potential Next Steps
Prioritize wireframe aesthetics with unified branding, typography, colors, and imagery.
Ensure intuitive navigation through well-placed, accessible interactive elements.
Adhere to platform-specific design guidelines for consistency across multiple platforms.
Streamline design to minimize complexity and prevent confusion.
Prioritize wireframe aesthetics with unified branding, typography, colors, and imagery.
Ensure intuitive navigation through well-placed, accessible interactive elements.
Adhere to platform-specific design guidelines for consistency across multiple platforms.
Streamline design to minimize complexity and prevent confusion.
Reflection
Reflection
Embarking on the solo journey of designing this game was both daunting and exhilarating, as every decision carried the weight of personal responsibility. From delving into the depths of Chinese mythology to meticulously refining each aspect of the user interface, every step was a testament to my passion and dedication. It's immensely gratifying to witness the culmination of countless hours poured into this project, seeing my vision come to life in a captivating and immersive gaming experience that I'm proud to share with others.
Featured Work
These projects highlight my commitment to crafting designs that prioritize both user-centric experiences and the achievement of meaningful goals.
